Fashion store websites: from choosing a size to buying with confidence
Before paying, clothing shoppers need to understand fit, fabric and exchange options. Answer these questions on the product page instead of offering only a photo gallery.
Arvax editorial team · Updated
Product information
Include a size chart for that model, the photographed model’s height, fabric, colours and care instructions. Track stock separately for every size and colour combination to prevent orders for unavailable items.
Images and search
Show clear front, back and fabric-detail images. Base size, colour and price filters on actual stock. Hundreds of thin pages for filter combinations do not help buyers.
Checkout and exchanges
Show delivery costs and exchange terms before payment. Test the full journey from choosing a size to placing an order on a phone. Payment and inventory integrations need a defined project scope.
Where to begin
A complete product group is more useful than a large, incomplete catalogue. Measure add-to-cart rates and sizing questions; visits alone do not measure sales.
What should you prepare?
Define the main goal, available content, the person responsible for updates, and your time and budget limits. Separate launch essentials from features that can follow later. Share websites you like and explain why: visual similarity alone does not define your business needs.
Do you need an app at launch?
Often, a good mobile shopping website can come first. Assess the need for an app after observing repeat purchases.
Your next step with Arvax
Describe your business and its most important current challenge in a project request. Arvax will use this information to assess the design, content and development scope. Cost and timing follow a clear understanding of your needs; specific search rankings or sales results are not guaranteed.